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Tiktok Marketing Strategies 2019

A short history of TikTok (Hootsuite) Since the app launched in 2016, TikTok’s user base has grown to include more than 500 million people. It’s also just passed the one billion-downloads mark. It shows no sign of slowing down, with a whopping 75 million sign ups in December 2018—up 275% from the previous year. Those aren’t the only landmark figures worth noting. The app, which is especially popular with Gen Z, has already courted controversy. In early 2019 they found themselves in hot water over child privacy law violations. In response, TikTok has increased security measures and launched online safety campaigns, teaming up most recently with Internet Matters. But is TikTok as big a deal as it seems? Is TikTok...

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Subscription Based Marketing Services Agency vs Traditional Agency

"The design of the subscription-based model is such that you don’t just work together on one project and each of your moves on. It requires that both of you understand that you’re in it for the long haul. Meaning, as the service provider, building a relationship with the client is paramount." Adweek I was sitting in our first office November, 2018 in Soho New York. The company web site wasn't ready, and I decided to create a different business model. I jot down which problems need to solve for an agency and their clients. I was lucky to know both sides problems, and as an entrepreneur, I could see the solution.  The solution was a "subscription-based pricing model."  (Yes, firstly I...

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How SEO Works 2020

Search Engine Optimization is a journey and it starts with strategy and moving on with correct execution. It is part of the overall marketing tactic, which means you should know all other marketing activities.  The following provides an outline and explanation of the basic components and strategies essential for successful SEO. From the outset, you must understand that SEO is constantly changing and evolving, just as search engines keep changing their algorithms, making them smarter and faster. One needs to understand how SEO worked in the past and how it’s working now, to determine how it would work in the future. How SEO Works These resources will help you understand how search engines work. How Search Works (Video) How Search Works (Interactive...

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Agency / Client Roles

It is the most important part for the agencies to manage their clients’ expectations according to their business goals and the companies should know their agency needs to make them successful.  I was working for a digital agency in Turkey. One day, my director called and invited me to a private meeting. One of the clients had complained about me. The reason was about project delivering times. It was a great lesson for me and here is what I’ve learned: First of all, all company directors joined that meeting and they shared with me below story before starting the meeting: “Duygu, I went to the doctor. I had back pain. The doctors did so many tests for me and they couldn’t find...

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