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How SEO Works 2020

Search Engine Optimization is a journey and it starts with strategy and moving on with correct execution. It is part of the overall marketing tactic, which means you should know all other marketing activities.  The following provides an outline and explanation of the basic components and strategies essential for successful SEO. From the outset, you must understand that SEO is constantly changing and evolving, just as search engines keep changing their algorithms, making them smarter and faster. One needs to understand how SEO worked in the past and how it’s working now, to determine how it would work in the future. How SEO Works These resources will help you understand how search engines work. How Search Works (Video) How Search Works (Interactive...

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Agency / Client Roles

It is the most important part for the agencies to manage their clients’ expectations according to their business goals and the companies should know their agency needs to make them successful.  I was working for a digital agency in Turkey. One day, my director called and invited me to a private meeting. One of the clients had complained about me. The reason was about project delivering times. It was a great lesson for me and here is what I’ve learned: First of all, all company directors joined that meeting and they shared with me below story before starting the meeting: “Duygu, I went to the doctor. I had back pain. The doctors did so many tests for me and they couldn’t find...

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Online Marketplaces

Multi-channel retailing helps ensure you reach your audience wherever they are on their buyer’s journey, as well as their device preferences...

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