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Sustainability Statement

The environmental choices we make today have more urgency than ever before.  As The Weird Company, we support our community, clients and stakeholders with our sustainability consultation for their eCommerce business.  There is significant and increasing interest and demand by both consumers and companies in being more sustainable. The sustainability market includes an increasingly wide range of companies, products, and services, all in some way intending to address sustainability concerns.   Sustainable marketing is not just about taking steps to appear more environmentally friendly or more socially conscious and advertising that fact to consumers. It is more substantive and meaningful. Sustainable marketing draws on traditional marketing methods and in addition requires the following: Understanding of consumer’s values, emotions, and buying behavior related to...

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Digital Marketing for Luxury Brands

There are challenges and silver linings in the luxury market. We wanted to share some insights and how we combine classic methods without losing the luxury brand perception: When you run a luxury brand, you never want to sacrifice your brand image through failed marketing attempts. Mostly, we discuss with our clients to find out correct strategy without losing their brand identity. Well.. How does it work? It’s a seemingly simple question with an exceedingly complex answer. We usually focus on company’s revenue stage before creating any strategy. Because there are big difference between start-up, scaled business and enterprise company’s marketing tactic and placements.  Let’s talk about startups and growth stage companies today: Millennials and Generation Z consumers drive 85%...

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How COVID-19 Has Affected eCommerce and Digital Marketing

First and foremost, we hope everyone is safe and healthy out there with everything going on. We really appreciate having you in our community. Some of our networks/clients posed questions about how COVID-19 has -- and has not—affected eCommerce/internet business in this unprecedented time. I thought it can be a good idea if I share it with you all. I thought it can be a good idea if I share it with you all. Ps: (If you are not our client, I would be happy to respond to all your questions as well. Please don’t hesitate to contact me). Traffic graphic: Screen 1. Source: Neil Patel There are still many uncertainties regarding how fast and far COVID-19 will spread worldwide,...

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How eCommerce Companies can be Successful 2020

Let's talk about a little bit of "success" for eCommerce companies.  We created five dimensions and called it "Break the Surprise Egg".  Everybody talks about eCommerce successful but nobody says exactly what you need after launching your web site as a business side.  1st: Team Yes, the team is key! You don't have to know everything about eCommerce business but hire your agency or team with below skills:  - There are generalists and specialists. Don't forget!  Focus on generalists. They will tell you exactly what you need for your overall business. They have a vision for the aspect of all eCommerce business. If you work with any entrepreneur, you are lucky! Because they will wear your hat so many times. ...

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Why eCommerce Businesses Fail

We work very hard to find out why eCommerce companies fail in their first year (80%). Even though they have money, transactions, team why they end up after 2-4 years later shut down. The Weird Company's mission is to provide the best solutions for the clients. For this reason, innovation is the main business model to solve the problem for eCommerce entrepreneurs. While searching for the failure reason, I met Zullily's story. on Failory. Before this, our hypothesizes are below which supported hundreds of company experiences: Definition of priorities Definition of quarterly goals Focusing on paid marketing without holistic approaches (growth hacking tactics, SEO, integration of offline-online channels) Team structure Marketing knowledge Lack of information about the market and competitors...

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