The environmental choices we make today have more urgency than ever before.
As The Weird Company, we support our community, clients and stakeholders with our sustainability consultation for their eCommerce business.
There is significant and increasing interest and demand by both consumers and companies in being more sustainable. The sustainability market includes an increasingly wide range of companies, products, and services, all in some way intending to address sustainability concerns.
Sustainable marketing is not just about taking steps to appear more environmentally friendly or more socially conscious and advertising that fact to consumers. It is more substantive and meaningful. Sustainable marketing draws on traditional marketing methods and in addition requires the following:
- Understanding of consumer’s values, emotions, and buying behavior related to sustainability
- Knowledge of the evolving sustainability marketplace
- Organizational commitment to sustainability and to positive relationships with their customers, communities, and the planet
The five principles of sustainability
Sustainability is a pretty heavy concept, encompassing a multitude of practices across multiple industries with an impact on many aspects of life.
A good framework is Michael Ben-Eli’s five-pronged explanation of sustainability for the Buckminster Fuller Institute. It’s a concrete interpretation that will give you an overview of how sustainability applies across five core domains:
- The material domain constitutes the basis for regulating the flow of materials and energy that underlie existence—in other words, how we use, conserve, regenerate, and manage our resources.
- The economic domain provides a guide for creating and managing wealth—in other words, how countries, companies, societies, markets, and people develop value.
- The life domain provides the basis for appropriate behavior in the biosphere—how people can live in balance with nature.
- The social domain provides the basis for social interactions—every human’s right to self-actualization and freedom.
- The spiritual domain identifies the necessary attitudinal orientation—in other words, the basis for a universal code of ethics.
How your ecommerce business can make the shift to sustainability:
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The Weird Company