The Facebook Algorithm, as opposed to most other major search engines, bases the determination of what gets shown in your news feeds on the likelihood that a user is going to like or comment on that post.
In short, if a person is more likely to share a video content than to simply comment on it, then that video content will be shown more often in the news feeds of Facebook users who are more likely to like or comment on that video content.
Therefore, the goal of the Facebook Algorithm is to increase the number of likes and shares on a post, so that more people can see the post. However, this does have one major drawback: if a person does not follow the link in the text of the post, then that person is not necessarily showing up in the news feeds and therefore Facebook is losing that person's influence.
Strategies to beat the Facebook algorithm
1. Create and share great content
- Know your audience
- Post often, but make it count
- Timing is everything
- Harness hashtags
2. Generate user interactions
- Creating posts that start a conversation, whether it’s a broad trending topic or one that is unique to your audience base.
- Sharing content that sparks emotions or carries meaning for your audience.
- Seeking out feedback on ideas, products, or services (remember, ask for genuine feedback — not likes, comments, or tags).
- Creating Facebook groups that align with your company’s focus that users can join to engage others with similar views.
- Making sure your posts contain elements that draw attention and are worth responding to — live video; vivid, high-quality images; authentic, original content.
3. Reply, reply, reply
Making sure your audience hears from you after you hear from them benefits your company in two ways.
4. Hop on the (live) video bandwagon
5. Consider Facebook ads
6. Go local
7. Ask your fans to follow you
Brands everywhere think that they need to post every day, or multiple times a week to stay relevant. While that may be the case for some, that is not the case for all brands.