Multi-channel retailing helps ensure you reach your audience wherever they are on their buyer’s journey, as well as their device preferences.
According to a study by BazaarVoice, 76% of Prime Day shoppers plan to visit other channels before purchasing from Amazon. Even Amazon shoppers compare pricing and reviews on various sites. They are looking at:
A survey of American shoppers:
- 74% shopped at large retailers.
- 54% shopped at e-commerce marketplaces.
- 44% shopped at web stores.
- 36% shopped at category-specific online retailers.
It is a reason we build up our team Amazon merchant - FBA, eBay, Etsy, Walmart, Wayfair marketplaces experts.
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The Weird Company One Stop Ecommerce Agency