Search Engine Optimization is a journey and it starts with strategy and moving on with correct execution. It is part of the overall marketing tactic, which means you should know all other marketing activities.
The following provides an outline and explanation of the basic components and strategies essential for successful SEO. From the outset, you must understand that SEO is constantly changing and evolving, just as search engines keep changing their algorithms, making them smarter and faster. One needs to understand how SEO worked in the past and how it’s working now, to determine how it would work in the future.
How SEO Works
These resources will help you understand how search engines work.
- How Search Works (Video)
- How Search Works (Interactive Explanation)
Articles:
How to Track and Improve Your Rankings Without Spending Money by Neil Patel
The Beginner's Guide to SEO
The Beginner's Guide to SEO by Moz.com
Search Engine Land’s Guide To SEO by Searchengineland.com
SEO basics by Yoast.com
Site Architecture
- Yoast’s Intelligent Site Structure for Better SEO
- Ch.3: Site Architecture & Search Engine Success Factors by Search Engine Land
- Authority Hackers Guide to Site Architecture
Crawlability
- Yoast’s Crawlability
- Get Google to Crawl Your Site Faster
- What are Crawlability and Indexability of a Website?
- How to Deal With Crawl Errors by Eoghan Henn
Technical SEO
- Technical SEO – Fundamental Principles by Tom Bennet
- Core Principles of SEO for JavaScript by Justin Briggs
- Auditing JavaScript for SEO by Justin Briggs
- How We Increased Organic Traffic by Over 50% Using Technical SEO Updates by Matthew Barby
- The Beginner’s Guide to Technical SEO by Neil Patel
On-Page (Optimizations On Your Site)
- On-Page SEO: Anatomy of a Perfectly Optimized Page by Brian Dean
- On-Page SEO 101 by Hubspot
- Neil Patel’s On-Page SEO Cheat Sheet
- Ahref’s On Page SEO: A Data-Driven Analysis
- On Page SEO – Everything You Need to Know by Ryan Clutter
Off-Page Factors (Link Building)
- The Beginner’s Guide to Link Building by Paddy Moogan
- Brian Dean’s Definitive Guide to Link Building
- Link Building Tactics – The Complete List by Jon Cooper
- Charles Float’s Link Building Guide
- The Ultimate Guide to Off-Page SEO by Neil Patel
Monitoring Your Success Through Analytics
- Google Analytics Certification Course
- Google Analytics Demo Account
- The Ultimate Guide to Using Google Search Console
- Google Webmaster Central Blog
How to Avoid Google Penalties
- Google’s Search Engine Optimization Starter Guide
- Want to know the rubric that search quality evaluators use at Google to determine if your site deserves a penalty? That’d be sweet right? Here it is: Google’s Search Quality Evaluator Guidelines
Source: 97thfloor