How do you write copy for conversions? CRO: Conversion Rate Optimization


CRO: Conversion Rate Optimization

One of the most important elements of your business is converting your visitors into customers. Regardless if it is an online seller, a blogger, or just an entrepreneur trying to sell a product or service, you need to focus on making sure that people are seeing what you have to offer, and that they are making the purchase.

Conversion copywriting is a valuable tool that marketers use to reach their audience—so they can do awesome things for them.

It doesn't matter it is artistic or scientific. The matter is to reach out your potential customers

Copywriting or SEO copywriting: 

Writing, form of human communication by means of a set of visible marks that are related, by convention, to some particular structural level of language. (britannica.com)

Copywriting, is the act or occupation of writing text for the purpose of advertising or other forms of marketing. (Wikipedia) 

SEO writing (also known as “writing for SEO”) is the process of planning, creating and optimizing content with the primary goal of ranking in search engines.

Why Is SEO Writing Important?

It’s no secret that, to rank in Google, awesome content is KEY. That said: just pumping out high-quality content isn’t enough. For your content to rank, it also needs legit search engine optimization.

Put another way: Amazing content + solid on-page SEO = SEO writing.

Let's talk about difference between SEO Writing and Conversion Rate Optimization Writing

You write in a way that respects Google’s search engine ranking factors so Google features your snippet on page one of the SERP (high visibility). This is SEO Writing. 

After having organic traffic, you need to provide content for your potential client to convert them for sales. CRO copywriting speaks directly to the person who just landed there, selling the benefits of your offer so well that the prospect hands over their contact details to get what you promised them.

  1. Improves customer perception about your product or service
  2. It convinces to buy your products or services
  3. It converts as email address or revenue 
  4. It provided WOM and engagement 

If you want to create your conversion copywriting, we will be happy to help. 

We will provide free consultation and roadmap about how to create CRO and SEO copywriting.